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We Welcome Randy McGaha to the CMC Family!

Randy has been with CMC for under a year, but brings with him a background in the printing industry and over 26 years of experience and training in sales. He has started two successful businesses, and has served as the President/CEO of three non-profit organizations. He understands business and will work endlessly to help you and your business to be successful. When Randy is not at work, he loves spending time with his wife and two children usually somewhere outdoors!

What does your company use?

Results

Your company, like all others, uses products that are needed to run properly. 
CMC can help you with everything by supplying your needs and lowering your costs, by getting everything at one place.  

Does your company need to be using these products?
Is there something else that 
is not on this list that you need?
CMC can help.

#1 Do you use a Commercial Printer?

#2 Does your company use copy machines?

#3 Do you market your business?

#4 Does your company use Checks?

finish

Why they made a change to CMC

CMC, My Team

Let CMC Be a Partner

Let CMC help you improve your business flow and make you more money.

 

 

A worldwide paper converter, headquartered in Italy, with a presence in the US for many years, and the sales team had struggled with having adequate marketing materials.  CMC started working with them, one of their salesmen from Italy was trying to order things.  Their products have different logo shades and nothing about any of it was uniform.  They decided to move their Director of Marketing to Philadelphia and he needed a partner in the US to work with.  That is where CMC came in to give them ideas.

We approached the global Director of Marketing, with the idea to unify the look of all of their products and let us combine them all together, so the logos and messages would be uniform.  Next, we got in contact with their ad agency in Italy and began working together to come up with creative sizes and paper stock that would help them stand out.  We also worked together on some creative print styles such as raised logos and spot UV coating to help their products jump off the page.  We have to work flexible hours to make sure we could be in contact with Italy while they were in their productive hours.

Once CMC completed all the new designs, we began producing the first round of different leaflets and product catalogs.  The finished product turned out brilliantly and we moved to the next phase of helping them broaden their marketing collateral reach.  CMC set up an online ordering site for their marketing department where they can view the different products we have produced for them and order any number of each item and CMC pack’s and ship’s the bundles to their sales team anywhere in the world.  CMC manages the inventory, which they can view at any time, and take the distribution out of their hands.  This has not only saved them time, but made it so their sales team can get materials on a more timely bases and the risk of running out is eliminated.

Our goal was not just to get them printed materials, but to get them a solution to help them with the whole process.  CMC takes this approach to all of the opportunities we get.  There may be more to the project then what is on the surface and we want to uncover that and become an asset, in more ways than one to our customer.  They thought they were going to get someone to print their materials.  They ended up getting a partner that has helped them come up with a way to improve their business flow and make them more money.

 

 

 

 

How to increase sales, improve productivity, reduce costs

Discover the time and money-saving advantages that only CMC can provide.

 

 

CMC can help you increase sales, improve productivity and reduce your costs.

How can we do that?

With CMC’s tremendous buying power and competitive pricing,
you’ll see a reduction in cost and reap the benefits of an enhanced bottom line.

No longer call all your different vendors for your companies needs.
You can save time and money by calling CMC.

We offer:
custom printing
marketing and design
promotional products
promotional apparel
business furniture and supplies
business forms and labels
secure laser and custom checks
paper and toner
direct mail campaigns
warehouse and fulfillment
online ordering

It comes as no surprise that for over 30 years, leading companies like yours have relied on CMC as an indispensable resource to provide sound solutions for all their business needs, and we’d like to invite you to do the same.

What’s our secret?
CMC’s top-notch Sales Executives, Marketing and Design Department, with a dedicated Customer Service Team, offer years of experience and product knowledge.

HUGE Sales Growth at CMC

CMC (Computer Merchandise Corporation), Lakeland, FL, achieved 21% sales growth in its 2016 fiscal year. CMC is one source for Printing, Office and Data Supplies, Office Furniture, Promotional Items, Corporate Apparel and Marketing Services. CMC services include: Creative and Graphic Services, On-line Ordering Capabilities, Warehousing, Inventory Management, Fulfillment and Kitting and Desk Top Delivery.

CMC’s amazing growth was recognized by the PSDA (Print Services and Distribution Association) in its “Print Services” magazine. PSDA has over 1,000 members of Print Distributors and Suppliers who support the industry. The June/July 2017 issue of “Print Services” magazine ranks the performance of its Top Distributors. CMC ranked as the 36th largest distributor in the association. CMC also ranked as the 6th fastest growing in the association, with 21% growth in sales. This growth was achieved in the face of strong competition from the national office supply stores and Amazon and Vista Print.

CMC attributes the superior growth to superior performance for its customers and three strategic moves prior to 2016. First, CMC expanded its product offering to include Marketing Services. Second, CMC acquired strong creative and technical talent. Third, CMC implemented aggressive and creative sales and marketing plans to help drive the growth.

The Marketing Services product offering was a natural expansion for CMC.  Its product offering already included many marketing tools, such as: Promotional Printing (brochures, presentation folders and direct mail), and Promotional Items (pens, mugs, apparel, etc.). The missing piece for CMC was advertising. Since advertising revenues were shifting from yellow pages and publications to on-line, CMC saw the opportunity to offer its customers complete Marketing Services. When CMC acquired the creative and technical talent it needed, it became able to assist its customers with digital marketing and advertising. Its new tools include: logo and brand development, website development, search engine optimization, creative digital ad development and web analytics.

Now CMC can help its customers with every phase of their marketing campaign at 1/3 of the cost of an advertising agency.

The company decided to test fly its new Marketing Services offering by starting an innovative marketing campaign, to promote itself. A 90 day multi-media campaign was kicked off, targeting large companies. The results were amazing. CMC acquired a large paper manufacturer as a customer, got to third base with a major petroleum distributor and received requests for quotes from a global beverage company. Next month, I will give the details of the highly successful campaign

CMC can assist any size company promote itself in this new digital world.

For more information, contact:

Keith Byrd
CMC General Manager

kbyrd@cmcdata.com

863.644.0617 x313

It’s a Spring Thing


I can hear my mother’s voice as though it were yesterday as she rounded up all six of us kids for a day of spring-cleaning. Oh, the dreaded task of thoroughly cleaning every nook and cranny of our home to create an environment that would run efficiently and effectively came all too quickly every year.

Many relate spring-cleaning and organizing to our homes, but is equally important for our businesses as well. Cleaning and clearing away unused items will help to minimize chaos and streamline daily tasks.

Disorganization breeds frustration, which ultimately slows productivity, compromises client confidentiality, and weakens company morale. Thus, it goes without saying that a well-organized office will create an all-around more positive workplace and boost your professional image as well.

Taking those first steps to implementing organization can be a bit overwhelming, so start by spring-cleaning just one area at a time. Here are a few suggestions for you to consider:

Reception Area

Create a tidy, yet warm and welcoming reception area with Literature Organizers, Brochure Holders, and Book Shelves.

Administrative Office Areas

Filing Cabinets with Locks are fundamental for any office organization. It’s the ideal place for categorizing client files and corporate records, and secures confidential records as needed. Add a Personal Tower to accommodate staff members’ coats and jackets, or for housing quick-change items for your sales team.

Break Room

Trash Receptacles, Recycling Bins, and Coffee Stations will help to keep your break room clean and well-organized.

 Mailroom

Sorting Tables are essential work surfaces when managing a high volume of mail, and Individual Mail Slots make it easy to sort mail for individual staff members. Mail Carts are a handy tool for distributing packages and large envelopes to staff members in-house.

Warehouse/Industrial Area

A lot of hustle and bustle happens in these areas, and top-notch organization is key. Installing Heavy Duty Industrial Steel Shelving and Pocket Panel Bins are just a couple of great solutions for creating an orderly and efficient environment in your warehouse.

After all, spring is a time of renewal, and what better way to rejuvenate your work place than with spring-cleaning and organizing. Once everything is in its place you will maximize your production, which in turn will boost your sales. Now, go ahead … open up the windows and set those dust bunnies free!

 

 

 

The Magic Promotional Product

As a distributor of promotional products I am often asked, “What is that one magic product that really works?” The answer is simple: the magic is not in the product alone; it is in the marketing behind the product as well.

Today’s e-commerce provides businesses with the convenience of purchasing promotional products online, but fails to teach the buyer how to effectively use the products to gain the edge over their competition and yield a profitable return on their investment. As a result, many businesses simply purchase products without giving thought to building a marketing message around the products.

Developing a promotional marketing campaign is not unlike anything else we do in business; it simply takes a little time to craft a campaign that will create a buzz around your brand and deliver profitable results.

Let’s begin with a few simple steps:

Define Your Message
What key factor(s) do you want your audience to know about your business? What sets you apart from your competitors? The answers to these questions should be the solutions your prospects are seeking.

Write Your Caption
In just a few words, succinctly summarize your message. You have just 3-6 seconds to capture the attention of your audience, so get creative and keep your words short and snappy.

Choose Your Product
After identifying your message and caption, the overwhelming process of choosing the right promotional products will now be much easier. Select products that support your message, fit your budget, and resonate with your audience.

Now wave that magic wand, and Presto!
You’re off to a great start for an effective promotional marketing campaign.

Keep in mind, this is just the beginning, and there are many other factors to consider when creating your promotional marketing campaign. As qualified distributors, we will help you identify all critical areas of your marketing goals so that your campaign will not only work like magic, but will yield a greater return on your promotional marketing investment.

 

 

First Impressions

There’s a great deal of truth in the adage, “You never get a second chance to make a great first impression”.  What better way to ensure a great first impression than by outfitting your staff in corporate clothing branded with your company’s logo.

The benefits of corporate clothing are many, but let’s take a look at just a few:

Professional Presentation
Corporate clothing showcases your brand by ensuring that your staff appears polished and always looking their professional best.

Build Brand Awareness
Brand recognition is key to the success of any business, whether yours is a national brand or local brand. We all notice what others are wearing, so having your eye-catching logo on corporate clothing will not go unnoticed.

Promotes Team Spirit Amongst Staff
Corporate clothing promotes camaraderie, unity, and a great feeling of team spirit and company pride. When staff members feel they are working together as part of a team, you will likely discover increased productivity and higher standards of performance.

Increase Customers’ Confidence
Featuring your logo on corporate clothing helps to establish credibility in the eyes of those who see it, and increases the confidence your customers find in the products and/or services you provide.

Today’s corporate clothing goes beyond the basic polo offering a wide variety of trendy styles for an ideal professional image. Manufacturers are gaining inspiration from current retail trends and designing corporate clothing with a fashion-forward edge. Thus, there is much to consider with new fabric technology available, top name brands, and great attention to style and detail.

And for all of your professional ladies, there is no need to worry because gone are the days of women having to wear a men’s inspired polo. Today’s corporate clothing includes polos tailored to give women a feminine fit. Additionally, ladies can choose options from a complete line of blouses, cardigans, jackets, and more.

As your specialists in corporate apparel, we’re here to help you take your brand to the next level with stylish corporate clothing that’s sure to please every staff member. So, let’s work to ensure that your company won’t need a second chance to make a great first impression.