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Let CMC Be a Partner

Let CMC help you improve your business flow and make you more money.

 

 

A worldwide paper converter, headquartered in Italy, with a presence in the US for many years, and the sales team had struggled with having adequate marketing materials.  CMC started working with them, one of their salesmen from Italy was trying to order things.  Their products have different logo shades and nothing about any of it was uniform.  They decided to move their Director of Marketing to Philadelphia and he needed a partner in the US to work with.  That is where CMC came in to give them ideas.

We approached the global Director of Marketing, with the idea to unify the look of all of their products and let us combine them all together, so the logos and messages would be uniform.  Next, we got in contact with their ad agency in Italy and began working together to come up with creative sizes and paper stock that would help them stand out.  We also worked together on some creative print styles such as raised logos and spot UV coating to help their products jump off the page.  We have to work flexible hours to make sure we could be in contact with Italy while they were in their productive hours.

Once CMC completed all the new designs, we began producing the first round of different leaflets and product catalogs.  The finished product turned out brilliantly and we moved to the next phase of helping them broaden their marketing collateral reach.  CMC set up an online ordering site for their marketing department where they can view the different products we have produced for them and order any number of each item and CMC pack’s and ship’s the bundles to their sales team anywhere in the world.  CMC manages the inventory, which they can view at any time, and take the distribution out of their hands.  This has not only saved them time, but made it so their sales team can get materials on a more timely bases and the risk of running out is eliminated.

Our goal was not just to get them printed materials, but to get them a solution to help them with the whole process.  CMC takes this approach to all of the opportunities we get.  There may be more to the project then what is on the surface and we want to uncover that and become an asset, in more ways than one to our customer.  They thought they were going to get someone to print their materials.  They ended up getting a partner that has helped them come up with a way to improve their business flow and make them more money.

 

 

 

 

How to increase sales, improve productivity, reduce costs

Discover the time and money-saving advantages that only CMC can provide.

 

 

CMC can help you increase sales, improve productivity and reduce your costs.

How can we do that?

With CMC’s tremendous buying power and competitive pricing,
you’ll see a reduction in cost and reap the benefits of an enhanced bottom line.

No longer call all your different vendors for your companies needs.
You can save time and money by calling CMC.

We offer:
custom printing
marketing and design
promotional products
promotional apparel
business furniture and supplies
business forms and labels
secure laser and custom checks
paper and toner
direct mail campaigns
warehouse and fulfillment
online ordering

It comes as no surprise that for over 30 years, leading companies like yours have relied on CMC as an indispensable resource to provide sound solutions for all their business needs, and we’d like to invite you to do the same.

What’s our secret?
CMC’s top-notch Sales Executives, Marketing and Design Department, with a dedicated Customer Service Team, offer years of experience and product knowledge.

HUGE Sales Growth at CMC

CMC (Computer Merchandise Corporation), Lakeland, FL, achieved 21% sales growth in its 2016 fiscal year. CMC is one source for Printing, Office and Data Supplies, Office Furniture, Promotional Items, Corporate Apparel and Marketing Services. CMC services include: Creative and Graphic Services, On-line Ordering Capabilities, Warehousing, Inventory Management, Fulfillment and Kitting and Desk Top Delivery.

CMC’s amazing growth was recognized by the PSDA (Print Services and Distribution Association) in its “Print Services” magazine. PSDA has over 1,000 members of Print Distributors and Suppliers who support the industry. The June/July 2017 issue of “Print Services” magazine ranks the performance of its Top Distributors. CMC ranked as the 36th largest distributor in the association. CMC also ranked as the 6th fastest growing in the association, with 21% growth in sales. This growth was achieved in the face of strong competition from the national office supply stores and Amazon and Vista Print.

CMC attributes the superior growth to superior performance for its customers and three strategic moves prior to 2016. First, CMC expanded its product offering to include Marketing Services. Second, CMC acquired strong creative and technical talent. Third, CMC implemented aggressive and creative sales and marketing plans to help drive the growth.

The Marketing Services product offering was a natural expansion for CMC.  Its product offering already included many marketing tools, such as: Promotional Printing (brochures, presentation folders and direct mail), and Promotional Items (pens, mugs, apparel, etc.). The missing piece for CMC was advertising. Since advertising revenues were shifting from yellow pages and publications to on-line, CMC saw the opportunity to offer its customers complete Marketing Services. When CMC acquired the creative and technical talent it needed, it became able to assist its customers with digital marketing and advertising. Its new tools include: logo and brand development, website development, search engine optimization, creative digital ad development and web analytics.

Now CMC can help its customers with every phase of their marketing campaign at 1/3 of the cost of an advertising agency.

The company decided to test fly its new Marketing Services offering by starting an innovative marketing campaign, to promote itself. A 90 day multi-media campaign was kicked off, targeting large companies. The results were amazing. CMC acquired a large paper manufacturer as a customer, got to third base with a major petroleum distributor and received requests for quotes from a global beverage company. Next month, I will give the details of the highly successful campaign

CMC can assist any size company promote itself in this new digital world.

For more information, contact:

Keith Byrd
CMC General Manager

kbyrd@cmcdata.com

863.644.0617 x313